Use a player card, and know the benefits of doing so. Casinos reward points for every penny bet in any machine, and those points can be redeemed for free play or comps. Free play rebates usually run from 0.1% to 0.33%. There are lots of other benefits for using a player card, like discretionary comps, free play mailers, drawings, and tournaments. If you don't use a card, there will be no evidence trail that you played, so you'll never get any of the freebies. This advice goes for any form of gambling. Finally, contrary to popular myth, the machines don't pay worse if you put in a card. The odds are the same whether you use a player card or not.
If you choose the machine on the right, you'll lose your money six times faster!  And your chances of winning will be far less.  If the reason isn't obvious then consider this:  If the player is getting back 99.54% and 97.29%, that means the casino is keeping 0.46% and 2.71%.  The casino profit on the second machine is 2.71 ÷ 0.46 = 5.9 times higher.
That's a pretty lengthy list for a beginner, but it can be shortened considerably by taking all those three card straight flushes -- open, inside, double inside, with high cards, without high cards -- and lumping them together just below four high cards. That'll cost you a few tenths of a percent, but when you're comfortable with the rest of the strategy, you can start breaking down the categories for more expert play.
A straight is a hand with consecutive ranks, like 9? 7? 10? 8? 6?.  Notice again that the cards don't have to appear in order.  The order of face cards, from lowest to highest, is Jack, Queen, King, Ace, which we abbreviate J, Q, K, A.  An ace can also count as 1, to complete a straight where the other cards are 2, 3, 4, and 5.  But it can't count as both a low and a high card, e.g., Q K A 2 3.
Following on from the lists above let's take a look at the reasoning behind each of the points. First the do's. The first two points cover learning the best pay table variations for your favorite games and finding them. By playing the best variations you give yourself a good starting point even before you make your first bet. Of course to get the most out of the good pay tables you need to play max coins on every hand and play with perfect strategy.

You learned in chapter 3.4 that the variance of a multiple play game increases as the number of lines played increases. The variance of a single play game is lower than the variance of a three play game. The variance of a five play game is higher than the variance of a three play game, and so on. In this section you will find out specific bankroll sizes for a couple of games at a different number plays for each game.

Pick a game. There are dozens of different video-poker games in casinos. Different games will have different rate of returns, meaning some games, if you win, will give you a higher percentage of your money back and others will give you a lower percentage. A "9/6 Jacks or Better" paytable is the best because the rate of return is 99.54%, meaning the casino only keeps .46% of your money.[1]

Bonus Poker Deluxe is another variation of Jacks or Better designed to add some excitement to your play with the possibility of getting higher paying four of a kind hands. Bonus Poker Deluxe is different than Bonus Poker because all four of a kind hands pay the same at a rate of 80 for one. This makes Bonus Poker Deluxe a relatively popular game. There are many more large pays because four of a kind hands show up roughly 100 times as often as a royal flush (once every 424 hands versus once every 42,000 hands). Because of this a Bonus Poker Deluxe player has multiple opportunities to score a $100 hit on a quarter game. This is a large enough win for many Bonus Poker Deluxe players to cash out and consider the session a win.
So it really pays to hunt out the good machines!  But it's actually pretty easy, because the readers of a website called VPFree2 scout out the best machines and post their locations on the site.  Using that site you can see that you can there are 9/6 Jacks or Better machines on the Strip at Cosmopolitan, New York New York, Riviera, Treasure Island, and others.  And in downtown and off-strip casinos, the good games are more common, and available at lower denominations.
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